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Jenevieve Lyons debuted Line by Jenevieve Lyons at AFI Mercedes Benz Fashion Week Cape Town April 2017.

Line by Jenevieve Lyons is an extended label and a direct diffusion ready-to-wear line under the head label.

Line as a brand aims to integrate the brand signature within collections which withhold simplistic elements, played off in well tailored garments that go beyond the fast fashion discourse. Elements of nostalgia; luxury, traditionalism, depth, articulation and devised are some key points of reference.

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Line by Jenevieve Lyons will follow off into various retail streams.

 

 

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